PRODUCT: EX.CLUSIVELY FIELD CAP
MODEL: ’47 CLEAN UP CAP
ISSUE: CORE COLLECTION / UNIT 01
MATERIAL: GARMENT-WASHED COTTON TWILL
SYSTEM: UNSTRUCTURED / ADJUSTABLE STRAPBACK
FUNCTION: EVERYDAY FIELD WEAR
COLORWAY: CHARCOAL / BLACK EMBROIDERY
DIVISION: CULTURE ISSUE APPAREL
PURPOSE: STORYTELLING + SPORTS CULTURE
LOCATION: NORTH ALABAMA / STUDIO OPERATIONS
An ode to Huntsville slang, fourth-quarter pressure, and a story that somehow still found the end zone.
Derived from Huntsville, Alabama, “forf” is what you call somebody who doesn’t follow through. A flake. Somebody who folds when it matters. In football, fourth and goal is the play where everything is on the line. One last shot. One moment that decides everything.
FORF & GOAL sits between those two worlds.
Part inside joke, part cultural artifact, part real-life story. Inspired by the kind of love, disappointment, chaos, and pressure that somehow still turns into meaning later.
PRODUCT: FORF & GOAL EX CAP
MODEL: CAMO FIELD CAP
ISSUE: LIMITED EDITION / DROP 01
MATERIAL: COTTON POLY FIELD CANVAS
SYSTEM: STRUCTURED / ADJUSTABLE STRAPBACK
FUNCTION: PRESSURE WEAR / EVERYDAY FIELD USE
COLORWAY: REALTREE CAMO / CREAM EMBROIDERY
DIVISION: SOUTHERN CULTURE FIELD GEAR
PURPOSE: DON’T FOLD UNDER PRESSURE
LOCATION: NORTH ALABAMA / FIELD OPERATIONS